Ticketero Immersive Maps: bring the whole venue into the buying experience
Let fans explore the entire venue, from the exterior and concourses to hospitality areas, sections and seats, with live pricing and availability built directly into the experience.
A venue you can explore
Ticketero Immersive Maps turn the whole venue into an explorable 3D environment built at real-world scale.
Fans can move around the exterior, enter the venue, explore concourses and hospitality areas, navigate between levels and sections, and experience the venue from their seat.
Live prices and availability are built directly into the map, connecting venue exploration with the buying experience.
Experience the venue before you get there
Every part of a venue adds context to the ticket. Fans can understand where a section is, how different levels connect, what surrounds their seats and what the overall experience looks like before making their selection.
The venue itself stays active while they explore. Traffic and transit move outside, clouds change and venue screens display content throughout the experience. It feels like exploring a place rather than navigating a traditional seating chart.
Built for accuracy, performance and live commerce
Three technical choices help make the experience accurate, responsive and connected to the buying flow:
The venue is modeled at real-world scale, so sections, rows, seats, concourses and premium spaces are positioned where they actually are.
Lighting is prepared in advance to preserve depth and realism while keeping the experience responsive across devices.
Prices and availability come directly from live inventory and appear inside the same 3D environment fans are exploring.
A sales tool for season tickets and premium areas
Immersive Maps give venues a powerful way to present products that benefit from being experienced visually.
Season ticket holders can explore their location within the entire venue. Premium buyers can move through suites, clubs, lounges and hospitality areas and understand the experience before they buy.
Different products can be presented directly inside the environment with their pricing and availability, giving sales teams a visual way to showcase what makes each option valuable.
A premium area can look and feel like the premium product it is.
More advertising space
The digital venue also creates new spaces for sponsors and partners.
Branding can live on screens, signage, concourses, hospitality areas and other surfaces throughout the 3D environment, placing partners naturally inside the experience while fans explore.
These placements can extend existing venue sponsorships into the digital buying journey or create additional opportunities around specific events, campaigns and premium areas.
The result is more digital inventory for the venue and more ways for partners to be part of the fan experience.
One experience across the customer journey
The same Immersive Map can connect different parts of the buying journey inside one environment.
Fans can discover the venue, explore different areas, compare sections, see live inventory, discover premium experiences and choose where they want to sit.
The experience can also support different events and venue configurations, giving operators a visual layer that can continue evolving with the venue.
Built into Ticketero
Immersive Maps connect directly with the Ticketero platform and live inventory, so pricing and availability stay connected to the buying flow.
There is no separate inventory integration required. New stadiums, arenas and theaters can use the same Ticketero integration already in place.
The full immersive experience is built for desktop, with a lighter version optimized for mobile so fans can continue exploring throughout the purchase journey.
Explore it yourself
The easiest way to understand Immersive Maps is to use one.
Explore the venue, move through the different areas, check live availability, choose a section and take a seat.
The ticket sale begins when a fan understands where they will be.
If you sell tickets, season tickets or premium areas, bring this experience to your purchase page and show why each location has a different value.
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